How to Group Products, Keywords, or Targets to Improve ROI
Why Segmentation Is a Game-Changer for Amazon PPC
If your Amazon ads feel scattered and your spend is hard to control, it’s probably not your product—it’s your campaign structure.
One of the most overlooked levers in Amazon PPC success is segmentation—how you group your campaigns, ad groups, and targets.
Done right, segmentation gives you:
- 🎯 More relevant targeting
- ⚡ Faster optimization cycles
- 📊 Clearer data insights
- 💰 Higher return on ad spend (ROAS)
What are Segmentation Strategies in Amazon PPC?
Segmentation is the process of organizing your campaigns around meaningful differences—like:
- Product types
- Keyword intent
- Performance tiers
- Campaign goals
Think of it as creating focused “buckets” so each ad group has a clear job.
❌ Don’t dump 100 SKUs or 200 keywords into one auto campaign and hope for the best.
✅ Do group with purpose for smarter decisions.
Common Challenges with Poor Segmentation Strategies
When your campaigns aren’t segmented properly, you often face:
- Data blending – Hard to tell which products or keywords drive results
- Overlapping bids – Wasting ad spend by competing with yourself
- Irrelevant targeting – Ads show up for the wrong keywords
- Optimization confusion – Can’t scale or cut what you can’t isolate
✅ 4 Smart Segmentation Strategies to Improve ROI
1. Segment by Product Type or Category
Group similar products together to improve relevance and control.
Example:
- Campaign A: Shampoo products
- Campaign B: Conditioner products
Benefits:
- More focused keyword targeting
- Easier to compare and manage performance
- Smarter budget allocation
2. Segment by Keyword Match Type
Split ad groups based on keyword match type for precision.
Example (Keyword: “Keratin Shampoo”):
- Ad Group 1: Exact Match
- Ad Group 2: Phrase Match
- Ad Group 3: Broad Match
Benefits:
- Cleaner performance data
- Intent-based bidding
- Better control over where and how your ads appear
3. Segment by Performance Tier
Group high-performing ASINs separately from new or underperforming ones.
Example:
- Campaign A: Hero Products (high-converting)
- Campaign B: Test Products (new or lower performers)
Benefits:
- Protect top-performing SKUs
- Test new products without hurting overall ROAS
- Scale winners, pause losers quickly
4. Segment by Campaign Goals
Organize based on your objective—ranking, profitability, or awareness.
Example:
- Ranking Campaign: Exact match, aggressive bidding
- Profit Campaign: Broad match, lower bids, longer-tail keywords
Benefits:
- Budget aligns with goals
- Easier to measure success by intent
- Smarter scaling decisions
💡 Pro Tip: Use Bidventor to Automate Smarter Segmentation
Bidventor makes campaign segmentation simple and scalable.
With Bidventor, you can:
- Analyze performance by SKU, keyword, or match type
- Highlight underperformers and separate them automatically
- Generate upload-ready campaign structures tailored for Amazon Ads
Sellers using Bidventor have increased ROAS up to 4x by reducing waste and gaining clarity.
🔍 Real Example: How Segmentation Saved $1,200 in 30 Days
One seller split their 30 SKUs into three segments:
- Campaign A: High performers
- Campaign B: Mid performers
- Campaign C: New launches
Results:
- CTR improved by 47%
- ACOS dropped from 38% to 22%
- $1,200/month in wasted spend eliminated
❓FAQ
Q: How many campaigns should I run?
A: Start lean. Segment by major differences (product, goal, or performance), then scale as needed.
Q: Should I separate branded vs. non-branded keywords?
A: Absolutely. Branded and non-branded terms behave differently and should be managed separately.
Q: What if I only sell one product?
A: Segment by match type or campaign goal—even a single ASIN can benefit from structural clarity.
Final Thoughts: Build Smarter Campaigns, Not Bigger Ones
Segmentation isn’t about more complexity—it’s about more clarity.
When your campaign structure mirrors your business goals, Amazon PPC becomes:
- Easier to optimize
- Easier to scale
- Easier to profit from
🔧 Ready to simplify segmentation and scale with confidence?
Start optimizing your Amazon ads with Bidventor today.
Get cleaner data
Cut wasted spend
4x your ROAS
