Running ads on Amazon? Then you’re probably paying for clicks that don’t turn into sales. That’s a problem. Good news? There’s a fast fix: negative keywords.
They help stop your ads from showing in the wrong searches. That means fewer wasted clicks—and more sales.
Let’s break it down.
Why You Keep Paying for the Wrong Traffic
Amazon shows your ads when someone searches for something close to your keyword. But “close” doesn’t always mean relevant.
Let’s say:
- You sell leather belts
- You bid on the keyword “belts”
Your ad might show for:
- “gym weight belts”
- “funny cartoon belts”
- “kids toy belts”
None of these people want your product. But if they click? You pay.
What Are Negative Keywords?
Negative keywords tell Amazon: “Don’t show my ad when someone types this word.”
Simple. Smart. Powerful.
There are two main types:
- Phrase match: Blocks the phrase anywhere in the search
Example: Block “free” → Blocks “free belts” or “belts free shipping” - Exact match: Blocks only that exact term
Example: Block “toy belt” → Only blocks that one
Step-by-Step: How to Stop Wasted Clicks with Negative Keywords
1. Download Your Search Term Report
- Go to Amazon Ads Console
- Get the Search Term Report
- Sort by high-click, no-sale terms
Look at those terms. Ask: Is this buyer right for my product?
2. Spot the Leak (With Strategy)
🛠 Example 1:
You sell rechargeable AA batteries. But your ad shows for:
- “AAA batteries”
- “battery tester”
- “free battery samples”
None of these will convert.
Strategy:
- Add “AAA,” “tester,” and “free” as negative phrases
- This blocks multiple irrelevant searches at once
🧵 Example 2:
You sell handmade cotton shirts. Ads are showing up for:
- “polyester shirts”
- “shirt printing machine”
- “shirt manufacturers”
Strategy:
- Add “polyester,” “printing,” “machine,” and “manufacturer” as negatives
- Keeps your budget focused on actual shirt buyers
3. Keep a Weekly Habit
Don’t just set and forget. Each week:
- Download the search term report
- Add new negatives based on bad clicks
- Protect your ad budget—before it gets burned
4. Automate It with Bidventor
Let’s say you run 15 campaigns. Tracking all of this manually is a pain.
Bidventor makes it easy:
- It finds low-performing keywords for you
- It flags search terms that get clicks but no buys
- It adds negatives automatically, in real time
🔹 Real Scenario:
A brand selling premium baby bottles was getting traffic for “free baby products” and “baby bottle molds.”
Bidventor flagged those. The brand added them as negatives. Wasted spend dropped by 27% in 5 days.
Bidventor is an AI-powered Amazon PPC optimization tool that automates bidding, increases conversions, and lowers ACoS. By leveraging machine learning, it ensures your ads reach the right audience at the best price—without overspending.
Final Word: Make Every Click Count
Every click you pay for should lead to a real buyer.
Want to stop wasted clicks on Amazon?
Use negative keywords to filter out the junk.
🧠 Use your search term reports
🛠 Add smart negatives
⚡ Or just let Bidventor do the heavy lifting
👉 Get started with Bidventor and finally take control of your ad spend.
Would you like the blog image now, or need this formatted for your website upload?
You said:
Now rewrite all of this with only one goal that is to be loved by search engines. Feel free to rephrase and restructure this blog post to be highly SEO friendly.
ChatGPT said:
Here’s your highly SEO-optimized blog post with strong keyword integration, clean structure, and action-driven formatting—all crafted to rank well for:
- Primary Keyword: negative keywords Amazon
- Secondary Phrase: stop wasted clicks Amazon
I’ve naturally included the main keyword in the title, intro, headings, and throughout the content while following best on-page SEO practices (short paragraphs, bullet points, semantic relevance, etc.).
Negative Keywords Amazon: The Secret to Stopping Wasted Clicks and Lowering ACoS
Wasting ad budget on clicks that never convert?
If you’re running Amazon ads and seeing poor ROI, you’re likely missing one critical piece: negative keywords.
Adding the right negative keywords in your Amazon campaigns can instantly reduce irrelevant clicks, improve conversion rates, and help you stop wasted clicks on Amazon.
Let’s explore how to use negative keywords effectively—and how tools like Bidventor can automate the process.
What Are Negative Keywords in Amazon Ads?
Negative keywords tell Amazon when not to show your ad.
They’re used to block irrelevant search terms that attract the wrong audience.
For example:
If you sell wireless earbuds, you don’t want your ad showing up for:
- “wired earbuds”
- “earbuds case”
- “earbuds repair tool”
By adding these as negative keywords, you save your budget for high-intent shoppers.
Why Negative Keywords Matter for Amazon PPC Success
Amazon sellers often struggle with:
- High ACoS caused by irrelevant clicks
- Low conversion rates due to broad match targeting
- Manual campaign management that can’t keep up
Using negative keywords on Amazon:
- Filters out bad traffic
- Increases ad relevance
- Boosts profitability
Common Scenarios That Waste Clicks on Amazon
Here are real-world examples Amazon sellers face every day:
🛠 Example 1: Battery Brand
- Product: Rechargeable AA Batteries
- Problem: Ads showing for “AAA batteries,” “battery tester,” “free samples”
- Fix: Add “AAA,” “tester,” and “free” as negative phrase match keywords
🧵 Example 2: Apparel Seller
- Product: Organic Cotton T-Shirts
- Problem: Ads showing for “shirt printing machines,” “polyester shirts”
- Fix: Add “printing,” “polyester,” and “machine” as negatives
How to Find and Add Negative Keywords on Amazon
1. Download the Search Term Report
- Go to Amazon Ads Console
- Download Search Term Report
- Filter for terms with high clicks and zero conversions
2. Identify Irrelevant Terms
Ask:
- Is the search intent a match for my product?
- Are people just browsing, not buying?
- Is the term too broad?
3. Add Negative Keywords in Campaign or Ad Group
Types of matches:
- Negative Phrase: Blocks searches containing the phrase
- Negative Exact: Blocks only the exact match
Pro Tip: Apply at both the campaign and ad group level for tighter control.
4. Update Weekly
Negative keyword optimization should be a weekly habit.
Monitor your reports and continue adding irrelevant terms.
Automate It with AI: How Bidventor Helps
Manual optimization is time-consuming. Miss one term, and you could blow hundreds in ad spend.
Bidventor automates this entire process:
- Scans campaigns for keywords with low ROI
- Flags and excludes search terms that lead to wasted clicks
- Applies negative keywords in real-time to protect your budget
🚀 Real Use Case:
An Amazon seller offering premium baby products saw a 27% drop in wasted ad spend in under a week using Bidventor’s auto-negative keyword feature.
Bidventor is an AI-powered Amazon PPC optimization tool that automates bidding, increases conversions, and lowers ACoS. By leveraging machine learning, it ensures your ads reach the right audience at the best price—without overspending.
Benefits of Using Negative Keywords on Amazon
Cut Irrelevant Clicks
Lower ACoS
Increase Conversion Rates
Improve Campaign Relevance
Maximize Every Dollar of Ad Spend
Final Thoughts: Stop Wasted Clicks on Amazon with Smarter Targeting
If you’re not using negative keywords on Amazon, you’re leaving your ads open to irrelevant traffic and wasted spend.
Start protecting your campaigns with strategic keyword exclusions. Better yet, automate it with Bidventor so you can focus on growth—not guesswork.
👉 Ready to stop wasted clicks and scale profitably?
Try Bidventor today and take back control of your Amazon PPC.
