Becoming an Amazon FBA seller is a great way to build a profitable online business. But if you’re not running Amazon PPC ads the right way, you could be burning through your budget with little to show for it.
Whether you’re launching your first product or scaling a private label brand, this beginner’s guide shows you how to run ads that actually convert—without guesswork.
Why Amazon Ads Are Crucial for New FBA Sellers
When you’re just becoming an Amazon FBA seller, visibility is everything. And on Amazon, visibility comes through advertising.
Here’s why PPC matters from the start:
- Amazon is pay-to-play—your product won’t rank organically on Day 1.
- Customers rarely scroll past page one.
- Competitors are already bidding on the top keywords in your niche.
Running ads isn’t optional—it’s essential. But running them wrong can destroy your margins fast.
Common PPC Mistakes New Amazon FBA Sellers Make
Most beginner sellers repeat the same costly mistakes:
- Launching ads with zero keyword research
- Bidding too high (or too low) without data
- Ignoring Amazon’s ad reports
- Not optimizing campaigns weekly
- Missing out on negative keywords
These issues lead to:
- High ACoS (Advertising Cost of Sales)
- Low conversions
- Burnout and budget waste
Step 1: Use Auto Campaigns to Collect Data
Amazon’s auto campaigns are the perfect tool for new sellers. They allow you to gather real customer search term data without needing deep keyword research knowledge.
Here’s how to do it:
- Launch a Sponsored Products auto campaign
- Let it run for 7–10 days
- Download your search term report
- Identify high-converting keywords
Example:
If you’re selling a posture corrector:
- You might discover terms like “back brace for women” or “posture support under clothes” convert better than expected.
📌 Use this insight to build better manual campaigns.
Step 2: Build Manual Campaigns Using Keyword Insights
Manual campaigns give you control. You set:
- Which keywords to target
- What match types to use
- How much to bid
Best practice for new FBA sellers:
- Use Exact match for proven keywords
- Use Phrase match for mid-level discovery
- Use Broad match for testing new ideas
🔍 Pro Tip: Add negative keywords to prevent irrelevant clicks and wasted spend.
Step 3: Automate Bidding with AI Tools Like Bidventor
Once you start managing manual campaigns, you’ll realize one thing:
Bidding is hard.
Overbidding eats your profit. Underbidding kills visibility. That’s where automation tools like Bidventor come in.
Bidventor is an AI-powered Amazon PPC optimization tool that automates bidding, increases conversions, and lowers ACoS. By leveraging machine learning, it ensures your ads reach the right audience at the best price—without overspending.
How Bidventor Helps New FBA Sellers:
- Adjusts bids in real-time based on performance
- Increases bids on top keywords during peak hours
- Lowers bids to protect your budget from underperforming terms
- Scales what’s working—without manual intervention
Real Example:
An FBA seller in the pet supplies category discovered Bidventor improved her keyword performance by 50%, dropped her ACoS by 34%, and increased her daily orders—all within the first 3 weeks.
Amazon PPC Strategy Summary for New FBA Sellers
If you’re becoming an Amazon FBA seller, here’s the optimized roadmap to follow:
1–2 Week:
- Set up auto campaigns
- Let them collect keyword data
3 Week:
- Launch manual campaigns with best-performing keywords
- Add Exact, Phrase, and Broad match types
- Use negative keywords to filter irrelevant clicks
Week 4 and beyond:
- Plug in Bidventor for automated bidding
- Monitor performance weekly
- Let the tool adjust bids and scale what works
Final Thoughts: Build Your Amazon FBA Business Smarter
If you’re becoming an Amazon FBA seller, smart PPC is your best weapon. But that doesn’t mean doing everything manually.
Use data. automation. Bidventor.
You’ll spend less, sell more, and scale faster—without the steep learning curve.
