Amazon PPC for beginners doesn’t have to be overwhelming. With the right tools and step-by-step strategies, new sellers can launch effective ads, automate bidding, and lower ACoS without complex manual setups.
In this guide, you’ll learn exactly how to set up Amazon PPC campaigns, avoid common pitfalls, and use automation tools like Bidventor to grow your sales fast.
Why Amazon PPC Is Essential for New Sellers
If you’re launching a new product on Amazon, visibility is everything. Organic ranking takes time, but Amazon Sponsored Products can put you at the top of search results from day one.
However, without proper campaign structure or bidding strategy, sellers often face these issues:
- Wasted ad spend on low-converting keywords
- High ACoS (Advertising Cost of Sale)
- Difficulty managing bids manually
- Low ROI from PPC campaigns
That’s why learning how to optimize Amazon PPC ads from the beginning is crucial to success.
The Ultimate Amazon PPC Setup Guide for Beginners
1. Start With an Automatic Campaign
Automatic campaigns are the best way to begin. Amazon handles targeting, so you can gather valuable keyword data before moving to manual bidding.
Steps to follow:
- Go to Amazon Seller Central > Advertising > Campaign Manager
- Choose “Sponsored Products”
- Select “Automatic Targeting”
- Set a budget (start with $10–$20/day)
- Let it run for at least 5–7 days
This initial campaign reveals:
- What keywords drive clicks
- Which search terms convert into sales
2. Analyze Data and Identify Winning Keywords
Once your automatic campaign runs for a week, analyze its performance. Focus on:
- High CTR (Click-Through Rate)
- High conversion keywords
- Cost-efficient ACoS terms
Export the report, sort by conversions, and identify profitable keywords to use in manual campaigns.
3. Automate Your Bidding with Bidventor
Bidventor is an AI-powered Amazon PPC optimization tool designed for sellers of all levels. It simplifies everything from bid management to keyword optimization.
Benefits of using Bidventor for beginners:
- Real-time bid adjustments
- Automatic negative keyword detection
- Keyword harvesting from campaigns
- Continuous ACoS optimization
Example:
A new seller advertising silicone baking mats connects their campaign to Bidventor. The tool increases bids on converting keywords like “oven-safe baking mat” and pauses underperformers like “kitchen gift ideas.”
Result: More clicks, more conversions, and a 40% drop in ACoS.
4. Launch a Manual Campaign with High-Converting Keywords
Once Bidventor helps you find profitable keywords, launch a manual campaign with:
- Exact match and phrase match keywords
- Custom bidding strategy (or let Bidventor manage it)
- Separate ad groups by product type or feature
SEO tip: Add these keywords to your product title, bullet points, and backend search terms for better organic ranking too.
Real Strategy: Smart Keyword Scaling With AI Bidding
Let’s say you sell resistance bands.
Bidventor analyzes data and finds:
- “Physical therapy resistance bands” has high ROI
- “Workout gear” wastes budget
Action plan:
- Shift budget to high-performing keyword
- Use negative targeting to block low-converting terms
- Let Bidventor auto-adjust bids based on performance fluctuations
This strategy not only increases conversions but also teaches Amazon’s algorithm what your product is really about—boosting organic ranking.
How Bidventor Solves Common PPC Challenges for New Sellers
New sellers often struggle with:
- Choosing the right match types
- Knowing how often to adjust bids
- Deciding which keywords to pause or scale
- Budget control
Bidventor fixes all of these pain points with:
- Machine learning that adjusts to market trends
- Performance-based bidding that lowers costs
- Hands-free keyword discovery for better targeting
Amazon PPC Automation: A Beginner’s Competitive Edge
In 2025, competition is tougher. Sellers who use automated Amazon PPC tools gain faster insights and make smarter decisions.
Key automation wins:
- Save hours per week on manual bid changes
- Improve ROI with predictive keyword analysis
- Reduce ACoS without losing sales volume
Final Thoughts: Start PPC the Smart Way
If you’re new to Amazon ads, don’t try to master everything at once.
Use this approach:
- Start simple with automatic targeting
- Analyze results after 5–7 days
- Plug into Bidventor for automated bidding
- Scale with confidence using real keyword data
With the power of AI behind your campaigns, you can turn a $10/day ad budget into consistent, profitable growth.
Get Started with Bidventor Today
Bidventor is built for Amazon sellers who want better results with less effort. Whether you’re launching your first product or trying to fix poor-performing ads, this tool makes PPC work.
👉 Try Bidventor now and optimize your Amazon ads the smart way.
